doodlecatwalk

WHAT THE FIGURES SAY

The real catwalk
is your wardrobe.

New seasons come round fast. Clothes can last much longer.

Try a garment
A long, empty fashion runway in a bright industrial hall, with rows of empty chairs either side and soft daylight from high windows
AI-generated image, not a photograph of a real person or place.

WEAR ITone season more

  • Wear it longer
  • Mend before you bin
  • Find the forgotten third
  • Small habits, lighter wardrobes

UK and European research keeps landing on the same point: the clothes with the smallest footprint are usually the ones already hanging in the wardrobe, worn again and again.

Updated

THE SHORT ANSWER

Keep wearing
what you have.

Fashion's footprint is made mostly before we buy.
Each extra month of wear spreads it further.

SEASONS

Longer beats newer

WRAP says extending the life of clothing by just nine months can cut its carbon, water and waste footprints by up to 20%.

Try a garment

REPAIR

Mend, then wear again

Shoppers expect up to 50 washes from their clothes, WRAP found, while current durability tests ask for only 15 to 20 wash cycles.

Four habits

WARDROBE

Find the forgotten third

WRAP's UK research found around 30% of clothing in the average wardrobe had not been worn for at least a year.

See the numbers

A QUICK GARMENT CHECK

What happens
to this one next?

Pick what you might do with a piece of clothing to see what the research says. The bar shows how much the choice keeps the garment in use.

Figures from WRAP's UK research (2012 and 2025) and the House of Commons Environmental Audit Committee (2019). General information only.

Garment check

Choose a next step
Leave it at the back of the wardrobeUnworn

You would not be alone: WRAP found around 30% of clothing in the average UK wardrobe had not been worn for at least a year.

Put it in the general waste binLost

MPs reported that around 300,000 tonnes of textile waste ends up in UK household black bins every year, and less than 1% of clothing material is recycled into new clothing.

Wear it three months longer5–10% lighter

WRAP estimated that three extra months of active use per item would lead to a 5–10% reduction in the carbon, water and waste footprints.

Wear it nine months longerUp to 20% lighter

WRAP says extending the life of clothing by nine months can reduce its carbon, water and waste footprints by up to 20%.

Sources: WRAP, Valuing our clothes (2012); WRAP press release on clothing durability (October 2025); Environmental Audit Committee, Fixing fashion (2019).

TWO NUMBERS WORTH KNOWING

We buy more,
and recycle little.

One figure on how much we buy,
one on how little comes back as new clothes.

19kg

Textiles bought per EU citizen, 2022

The European Environment Agency says the average EU citizen bought 19 kg of clothing, footwear and household textiles in 2022, up from 17 kg in 2019.

BUYING · EEA

< 1%

Clothing material recycled into new clothing

The Environmental Audit Committee reported in 2019 that less than 1% of material used to produce clothing is recycled into new clothing at the end of its life.

RECYCLING · UK PARLIAMENT

WRAP estimates that 711,000 tonnes of post-consumer textiles are discarded in general waste in the UK each year, and that the fashion and textiles industry accounts for 8–10% of global greenhouse gas emissions.

A person seen from behind sorting through a half-full wardrobe rail of shirts, knitwear and jackets in a sunny bedroom
AI-generated image, not a photograph of a real person or place.

FOUR HABITS TO TRY

Fewer seasons,
more wear.

None of these needs new clothes. They are about getting more wear from the ones you already own.

  1. Shop your wardrobe first

    Before buying, look for the pieces you have not worn in a year and try them in a new combination.

  2. Fix small faults early

    Sew back a loose button or redo a dropped hem, so a favourite stays in the rotation instead of the bin.

  3. Wash with care

    Follow the care label on each garment, and only wash what actually needs it.

  4. Pass it on, not in the bin

    If it no longer suits you, give, swap or sell it so someone else keeps wearing it.

THE BIGGER PICTURE

A heavy load
behind the rail.

WRAP says the fashion and textiles industry uses 93 billion cubic metres of water each year. The European Environment Agency ranks textiles, on average, fifth among 12 categories of household consumption for environmental and climate pressures.

In 2022 the EU generated about 6.94 million tonnes of textile waste, around 16 kg per person, and 85% of household textile waste was not collected separately, according to the EEA.

Close-up of hands sewing a loose button back onto a wool coat with a needle and dark thread on a wooden table
AI-generated image, not a photograph of a real person or place.

Questions

Questions people ask

Does wearing clothes longer really make a difference?

WRAP says extending the life of clothing by just nine months can reduce its carbon, water and waste footprints by up to 20%. Its 2012 research put three extra months of active use at a 5–10% reduction.

How much of my wardrobe goes unworn?

WRAP's 2012 UK research found that around 30% of clothing in the average wardrobe had not been worn for at least a year.

How many washes should clothes last?

WRAP reports that people expect up to 50 washes from their clothes, while current durability testing thresholds ask clothing to withstand no more than 15–20 wash cycles.

How much clothing is thrown away in the UK?

The Environmental Audit Committee reported around 300,000 tonnes of textile waste in household black bins every year. WRAP's Textiles 2030 page gives 711,000 tonnes of post-consumer textiles discarded in general waste annually.

Are old clothes recycled into new ones?

Rarely. The Environmental Audit Committee reported in 2019 that less than 1% of material used to produce clothing is recycled into new clothing at the end of its life.

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